Vintage Banania advertisements, boxes and crockery are today highly prized by collectors. In France the Banania brand is now owned by the newly founded French company Nutrial, which acquired it from Unilever in 2003. DJ Maphorisa and Tyler ICU take this new turn on Banyana featuring Kabza De Small, Sir Trill, and DJ Maphorisa.The new track from them came from DJ Maphorisa.
In the 1970s and early 1980s, Banania sponsored the Yellow Jersey of the Tour de France. Posters and reproduction tin-plate signs of the pre-war advertising continue to be sold. However, the original advertising has become a cultural icon in France. The form of the character has since evolved to more of a cartoon character. This deplorable caricature has led to hurtful insults against black children in schools and in the street,” it said.
Banania skin#
“Use of the slogan since early in the last century has been so influential that some people now associate Banania with skin color. “The brand conveys a pejorative, degrading and racist image towards people of black color whom it portrays as ill-educated, inarticulate and barely able to string together three words of French,” according to the writ from the Collective of Caribbeans, Guyanese and Réunionnais. Slowly but surely, the slogan and the character became inseparable as the expression was coined: l’ami y’a bon (“the y’a bon buddy”). The slogan Y’a bon (“It’s good”) derives from the pidgin French supposedly used by these soldiers (it is, in fact, an invention).
The brand’s yellow background underlines the banana ingredient, and the Senagalese infantryman’s red and blue uniform make up the other two main colors. Pierre Lardet took it upon himself to distribute the product to the Army, using the line pour nos soldats la nourriture abondante qui se conserve sous le moindre volume possible (“for our soldiers: the abundant food which keeps, using the least possible space”). A quirky Amsterdam startup set up their nerdy tech company on Banania, a tiny Caribbean island.Follow their whacky adventures, amid attempts by Euphonia. At the outset of World War I, the popularity of the colonial troops at the time led to the replacement of the West Indian by the now more familiar jolly Senegalese infantry man enjoying Banania.
0 kommentar(er)
